The Nike Air Max 270 features Nike's biggest heel Air unit yet for a super-soft ride that feels as impossible as it looks. Colours are inspired by different periods of modern art from Bauhaus to Impressionism.
• Max Air unit provides responsive cushioning
• Lightweight, layered no-sew materials create a modern aesthetic
• Soft, minimal collar contours the heel for a comfortable fit
• Rubber outsole
• Webbed lacing system
• Pull tab loop
Nike Air Max Origins
Nike's revolutionary Air-Sole unit made its way into Nike footwear in the late '70s. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort—suddenly they could see it. Since then, next-generation Nike Air Max shoes have become a hit with athletes and collectors by offering striking colour combinations and reliable, lightweight cushioning.
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Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a reseller for the Japanese company Onitsuka Tiger - now known as Asics. Although created by Bill Bowerman and Phil Knight, Jeff Johnson was the one who inspired the Nike name from the Greek statue, "The Victory of Samothrace." The first shoe was created in 1974 and was a '' Nike Waffle Trainer '' and after a few years of success, the successful Nike Swoosh collection went to the top. In 1988, Nike made a debut with a strong campaign, the "Just Do It" series, taking the the company to the top of sportswear where they stayed forever!
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